Friends 'n Allies

Lumos

in the Apple Store

“11/10 happy."

Eu-wen Ding, Founder and CEO at Lumos

ASSETS DELIVERED


- Hero Video

- Social Edits

- Raw Footage

- iPhone Loops

In theory, it’d work… But it was a risk… There is in fact only one sunset per day… But they committed, set the camera confidently, let the sky fade-to-black, and let the city transform into its nighttime self. Once the sun slept, they rack-focused to the cyclist, riding into frame with that glorious illuminated helmet, showing off its built in lights.


And yeah, the timelapse worked like gangbusters. The perfect introduction to the Lumos helmet for this feature announcement video that landed them in Apple Stores across the world. 💡

STYLE

- Hosted

- Commercial

PREMIUM ADD-ONS

- Motion Graphics


CAMERA TECHNIQUES

  • - Vehicle Rigging
  • - Tripod
  • - Timelapse

PRODUCTION SCOPE

# of days: 1

# of crew: 5

# of talent: 1

# of locations: 1

creative team

director OL’ RICHIE / d.p. READY


still photographer WHITNEY FREEDMAN

assistant camera RIKUTO SEKIGUCHI

production assistant CHELSEA SMITH

production assistant TONY BELMONTES

color correction SEAN WELLS

sound design MATT TAMMARIELLO

original music MATT TAMMARIELLO


cast

ADAM LONG


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Let’s make a thing! 🎬