Friends 'n Allies

Lumen

A Healthy First Crowdfunding Launch

“One of the most talented and creative teams I’ve ever met.”


Dror Cedar, CEO at Lumen

ASSETS DELIVERED


- Hero Video

- Social Edits

The CEO’s tone was dour and heavy. No way it fit the encouraging energy of everything else. So Ol’Richie started hooting. Hollering. The cast around the table joined, pounding their hands on the table, wooing along. The CEO smiled, sat up straight, then a sudden “ACTION!”


“Human” was prominently placed in Lumen’s brand guide. It just made sense for their launch video to be hosted. And it made even more sense for that host personify the product and the benefits of the Lumen brand. And, it was very successful.

$2.4 Million Raised on IndieGoGo

STYLE

- Hosted

- Lifestyle

- Commercial

- Interview

- U.G.C.

PREMIUM ADD-ONS

- Motion Graphics

- Visual FX

- Food Styling


CAMERA TECHNIQUES

  • - Handheld

PRODUCTION SCOPE

# of days: 1

# of crew: 5

# of talent: 3

# of locations: 2

creative team

director OL’ RICHIE / d.p. READY


location sound MATT TAMMARIELLO

assistant camera RIKUTO SEKIGUCHI

production assistant CHELSEA SMITH

gfx MIGUEL RODRICK & ELI LEVINE (G+M)

color correction SEAN WELLS

sound design/mix MATT TAMMARIELLO


cast

GRACE NG • DREW WATKINS • KATIE MEINHOLT


Let’s make a thing! 🎬